Case Studies
- Client: Afrinvest (West Africa) Limited
- Sector: Financial Services
- Duration: 2014 – 2018
The Brief:
Emerging from the ashes of the 2008 global financial crisis which hugely impacted its operations in the succeeding years, Afrinvest engaged Uburu to help reposition the company and, ultimately, boost its business
Agency Output:
- Writing/distribution of press releases & articles
- Online PR & Social Media Management
- Negotiation of TV Analyst Roles & Event Speaker Slots
- Organisation of media briefings/product launches
- Crisis Mitigation & CSR Advisory
Success Outcome:
Thanks to dynamic business leadership and proactive PR, Afrinvest’s profile has soared tremendously over the last few years. In 2018, it was named Nigeria’s “Fastest Growing Financial Solutions Provider” by International Finance
The Brief:
To plan and manage the formal launch of EXERON – the world’s most advanced hybrid off-grid power conversion system – in Nigeria, as well as ongoing publicity
Agency Output:
- Strategic Planning & Event Management
- Media Relationship Management
Success Outcome:
- Highly successful product launch with massive coverage across key media
- Effective publicity of on-going projects and crisis mitigation
- Increase in enquiries and leads
- Client: METKA Power West Africa
- Sector: Energy
- Duration: 2018 - Present
- Client: South African Tourism
- Sector: Tourism
- Duration: 2017 - Present
The Brief:
To organise marketing roadshows and training workshops for tour operators, travel agencies and SA trade partners in Nigeria (Lagos, Abuja & PHC) and Ghana (Accra & Kumasi)
Agency Output:
- Strategic Planning & Event Management
- Production of Marketing Collateral
Success Outcome:
- Roadshows and training workshops successfully executed in all five cities in 2017 and 2018
- Quality gift items, mementos and souvenirs produced at quick turnaround time
- Increase in enquiries, ticket sales and in-bound travel to SA from across West Africa
The Brief:
Uburu was engaged to manage the formal launch of Rhodes Scholarships for West Africa
– the world’s most preeminent postgraduate
scholarship scheme – as well as ongoing publicity
Agency Output:
- Formation of Rhodes Media Club
- Writing/distribution of press releases
- Organisation of Media Launch
- Post-launch publicity, including interview facilitation as well as article generation and syndication
Success Outcome:
- Successful launch of programme with extensive media coverage, particularly in Nigeria and Ghana
- Increased awareness of Scholarship and upsurge in enquiries and applications from across West Africa
- Client: Rhodes Trust
- Sector: Education
- Duration: 2017 - Present
- Sector: Government
The Brief:
To raise awareness & generate interest in the state-hosted investment/business summit in Anambra (2019 & 2018), Edo (2017) and Enugu (2016)
Agency Output:
- Development of summit themes & engagement of resource persons
- Development of marketing content for traditional & digital media platforms
- Media Relationship Management
Success Outcome:
Massive awareness of the event resulting in huge attendance from within the state and beyond
The Brief:
To produce a world-class biography as part of publicity efforts for guber candidate in the run-up to governorship elections in Edo (2016), Anambra (2017) and Abia (2019)
Agency Output:
- Extensive research and media audit of client to gauge public perception
- Conduct of interviews with candidate, family, friends & associates for added perspective and critical endorsement
- Writing and production of manuscript
Success Outcome:
Completion of project within record time (4 weeks) leading to successful launch and productive election campaign
- Sector: Politics & Editorials
